Football with cash

The 2021 landmark Supreme Court ruling in NCAA v. Alston ushered in a new era, finding that the NCAA could not restrict education-related benefits for athletes, effectively legalizing their ability to earn compensation from their name, image and likeness (NIL). This ruling opened the door for student-athletes to earn a significant amount of money during their high school and college careers from marketing endeavors, personal appearances, endorsement deals, etc.

The Sports Law Group at Levene Gouldin & Thompson is comprised of attorneys who are skilled at securing NIL opportunities for student-athletes while preserving their high school and collegiate athletic eligibility.  Among other things, our attorneys are able to carefully guidegirl with basketball student-athletes through the Division I recruiting process while helping to facilitate the marketing and monetization of those student-athletes through the formation of their own businesses.  This gives high school and college student-athletes the ability to generate a substantial amount of income by conducting private lessons and training camps along with various endorsement related activities, and is a proven method of garnering increased interest from universities and companies alike. See:  Our attorneys are also uniquely positioned to properly advise parents, coaches, athletic directors, athletic conferences, schools, and private amateur sports club owners on a host of compliance-related issues, and are equally proficient in offering student-athletes representation related to their estate planning and asset protection needs. 

Securing legal representation at Levene Gouldin & Thompson brings attorneys who can give skillful legal advice, negotiate contracts, and plan for the future of the student-athlete.


  • Kevin T. Williams (Chair)
  • Amanda L. Giannone
  • Jared R. Mack
  • Bruce J. Beckman

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